Radio: A 7 day strategically focused plan that airs spots that express the immortal love story of Salim &Anarkali.Ĭinema: The campaign will have its presence in 200+ screens in Mumbai & Delhi and 2300+ screens across Hindi Speaking Markets. OOH: A high impact campaign spread across Mumbai, UP, Madhya Pradesh &Gujarat with a creative approach that highlights the grandeur of the show.

Print Campaign: Impactful placement in Top publications in key HSMs across 100 + towns TV: A massive TV campaign that is panned out across Hindi GECs, Hindi Movies, Hindi Music and the Kids Genre The channel has formulated and executed a 360-degree campaign that positions the show as the magnum opus of all love stories with an innovative and high buzz media outreach across TV, Radio, OOH and Print in key markets. Its larger than life promos bring alive the Mughal empire with its distinctive culture and unparalleled grandeur.

Presented by Dabur Red Paste and powered by MDH DeggiMirch, the show tells the tale of charming Mughal prince Salim (Shaheer Sheikh) and the mesmerizing rakassa Anarkali (played by SonarikaBhadoria) who challenged the norm, defied societal class differences and chose to fight for their love. Mumbai : Colors brings viewers the greatest love story there ever has been: Dastaan -E-Mohabbat | Salim Anarkali that is premiering tonight on the channel in the 8.30pm primetime slot.

Dastaan e mohabbat song download